Radical Coolness est. 2019
Josie and Charles are creatives at AMV BBDO.
Find out more about us.
Josie and Charles are creatives at AMV BBDO.
Find out more about us.
Agency for Nature 🪱 Earthworm Projects
Agency for Nature set us a brief to reconnect a youth subculture with nature. The work went live over London Fashion Week, so we made a campaign to launch one of the hottest drops of the year: nature’s own spring collection.
Playing off the language and visuals of exclusive streetwear brands, Earthworm Projects is a rebrand of nature herself. Our OOH + social campaign promotes springtime’s freshest new pieces – from seasonal staples like daffodils, to statement finds like cyclamens.
Thanks to Blacksocks (photographer), Kate Whitley (designer), Raw Productions, Purpose Disruptors, Foxfield Farm & more
Our posters lead you to a website – earthwormprojects.org – where you can check out when and where to cop springtimes latest drops.
Fashion girlie @__thisisclaire got in on the fun too.