A campaign to celebrate the first proper pub Christmas since 2019.
We assembled the Guinness Pub Choir – a singing troupe made up of pub choirs from across the UK – to perform and record a rousing version of Always on My Mind at Camden’s iconic Lock Tavern pub.  
We also created a series of posters that pointed punters travelling home for Christmas to their local pub, where there’d be a pint of Guinness waiting for them.
Press: Campaign / LBB / AdForum / Creative Salon / Trendhunter   

The Guinness Pub Choir's rendition of the classic 

DOOH posters at stations across the country


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