Radical Coolness est. 2019
Josie and Charles are creatives at AMV BBDO.
Find out more about us.
Josie and Charles are creatives at AMV BBDO.
Find out more about us.
Guinness 🍻 Light Up Your Local
A campaign to celebrate the first proper pub Christmas in ages.
We assembled the Guinness Pub Choir – a singing troupe made up of pub choirs from across the UK – to record a rousing version of Always on My Mind at Camden’s iconic Lock Tavern pub.
We also created a series of posters that pointed punters travelling home for Christmas to their local pub, where there’d be a pint of Guinness waiting for them.